CONSUMERS HAVE CHANGED PERMANENTLY, BRANDS AND LOCATIONS NEED TO FOLLOW SUIT
With regional restrictions being imposed, understanding the impact on consumers' everyday lives is more important than ever before
CACI continues to track ever changing consumer behaviour and attitudes, and our recent survey suggests that the consumer has changed forever. Both owners and occupiers of retail space need to react quickly to adapt to these new behaviours and there are opportunities to be found.
Our recent survey, conducted after the return to schools and work and just before the major restrictions were re-imposed, gives an insight into how consumers have rapidly evolved their behaviour to adapt to this new way of life. ‘Eat Out to Help Out’, schools re-opening, stamp duty relief and working from home have all had a big effect on behaviour.
CACI has undertaken our fourth survey of 1000 UK respondents to look forward and unpick what our new reality means for brands and place. How the consumer has changed and what you need to do to operate safely, sustainably and profitably in a post-lockdown world. We use data to unlock the consumer, to discover what they think, how they behave, where they go, who they are and ultimately why they do what they do.
We understand people and place and we help brands and help brands to engage positively with both. Our post-lockdown framework signposts the direction for your new strategy, engaging your customer through their path to purchase, driving value every step of the way.
Simply fill out a few details below: