An ever-growing range of tools, technologies, platforms and data opens up a world of possibilities for engaging customers and prospects with truly relevant and personalised marketing communications across multiple channels.
But not all digital technology investments deliver on their promises. Achieving effective personalisation that produces ROI is a challenge.
With 80 percent of consumers reporting they are more likely to engage with a company if it offered well targeted, meaningful, and personalised experiences, the challenge of personalisation is one that must be solved.
In this whitepaper, we discuss some of the core problems marketers face when tackling personalisation, and how you can overcome them to deliver the customer experience that today’s consumer expects.