DIGITAL MARKETING SCORECARD

CURRENT ACCOUNTS

This report shares the results of CACI's Digital Marketing research, focused on the Current Accounts within retail banks. The report reviews nine key areas of digital marketing and compares the performance of key players and smaller banks side by side.

In this report, we look at:

The areas in which banks are performing well, and those which can be utilised more within the sector, from SEO to Social Media
The best practices by channel and recommendations for how banks can adopt these practices
Whether banks are retargeting prospective customers who abandon their applications
How Content hubs and blogs are becoming standard amongst the top players, attracting new customers to their site

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