DIGITAL MARKETING SCORECARD

RETAIL INDUSTRY
An overview of the results of the CACI Digital Marketing Scorecard, assessing how well the UK's retail industry handles the essentials of digital marketing.

This report highlights the big players delivering a higher level of digital marketing across the board, as well as the companies who are excelling in specific areas.

IN THIS REPORT, WE LOOK AT: 


Five trends that we identified across key retailers in the UK from customer care to social media
The retailers who aren't bidding on their brand key terms and aren't taking advantage of Google Shopping Ads
The best practices per digital channel and recommendations on how retailers can improve
Retargeting is low on the priorities for some Retailers - so how can they add this to their tool box?

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