DIGITAL MARKETING SCORECARD

TRAVEL INDUSTRY

An overview of the results of the CACI Digital Marketing Scorecard, assessing how well the UK's travel industry handles the essentials of digital marketing.

This report highlights the big players delivering a higher level of digital marketing across the board, as well as the companies who are excelling in specific areas.

In this report, we look at:


Five trends that we identified across key travel companies in the UK from customer care to social media
Travel companies who aren't bidding on their brand key terms. 
The best practices per digital channel and recommendations on how travel companies can improve.
Retargeting is low on the priorities for some travel companies - so how can they add this to their tool box?.

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