Acorn
Knowledge Sheet

HERO HEADLINE
70pt BOLD
3 LINES MAX

SUB-HEADLINE
30pt BOLD

HERO HEADLINE
60pt BOLD
3 LINES MAX

Find out more about each of the Acorn Categories, Group & Types

The Acorn knowledge sheet provides in depth information about each Acorn Category, Group and Type against thousands of different attributes from the likely value of a house and the number of people living there, to attitudes about the environment and preferred channel preferences.

By providing an index against the UK population, you can see whether each Acorn segment is more or less likely to have that attribute or exhibit a particular trait. This insight helps you understand the likely behaviour of each Acorn Type at a detailed level, enabling you to target them appropriately with messages or develop appropriate new products or propositions.

To access the knowledge sheet please complete your details.


Please enter your details below to download:

Key Speaker Headline
40pt Bold
Three Lines Max

Body 24pt regular, six sentences max. Viverra Sed vel ante orci. Fusce sit purus nec est venenatis blandit eu sit amet dui. Nunc hendrerit volutpat sapien vel malesuada. Nunc hendrerit volutpat sapien vel malesuada. Vivamus a lectus at ex malesuada viverra. Sed vel ante orci. Vivamus a lectus at ex malesuada viverra. Sed vel ante orci. Vivamus a lectus at ex malesuada viverra.

What information is contained on each tab?

Interactive
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.
Category
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.
Compare behaviours
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.
SPEAKER TITLE
22pt
Three Lines Max
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.
SPEAKER TITLE
22pt
Three Lines Max
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.
SPEAKER TITLE
22pt
Three Lines Max
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.
SPEAKER TITLE
22pt
Three Lines Max
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.
SPEAKER TITLE
22pt
Three Lines Max
Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.

SPEAKERS HOVER HEADLINE 40pt

Tile Title
Tile Body
20pt
Three Lines Max
Tile Title
Tile Body
20pt
Three Lines Max
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Tile Body
20pt
Three Lines Max
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Tile Body
20pt
Three Lines Max
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20pt
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20pt
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20pt
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20pt
Three Lines Max

Information included in the knowledge sheet includes:

DISCOVER ACORN
TYPES

Find out which Acorn Types have similar demographic and lifestyle traits.
EXPLORE
CONSUMERS 

Explore up to 10 Acorn types in detail.
COMPARE
BEHAVIOURS

Plot Acorn Types against two different themes in a scatter graph.
UNDERSTAND EACH SEGMENT

Look up the different levels of Acorn and see the characteristics for each Category, Group and Type.
ANALSYE PATTERNS OF MIGRATION


Look at the pattern of migration for each Acorn Category and Group over 5 years.

SIGN UP HEADLINE 40pt
TWO LINES MAX

Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.

SIGN UP HEADLINE 40pt
TWO LINES MAX

Bio body copy 22pt. Seven lines max Suada viverra. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui. venenatis blandit eu sit amet dui. Sed vel ante orci. Fusce sit amet purus nec est venenatis bland it eu sit amet dui.