The power of segmentation In the Financial Services Industry


Understanding your customers is essential to your success

But it’s about more than just knowing what services they use or what products they have. You need a view of your customers across demographic, lifestyle, behaviours and attitudes in order to effectively segment your customer database.

Segmenting your customers based on common traits allows you to develop the tailored customer experience that your consumer has grown to expect.

In this paper, we share how you can leverage the power of segmentation.

We will cover:

  • The benefits of Segmentation in Financial Services
  • How leading Financial Services organisations are leveraging Segmentations for marketing, product and proposition development
  • How CACI’s Fresco Segmentation can help you in delivering a tailored customer experience

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