DISCOVER MORE ABOUT FRESCO
A powerful financial services segmentation
Fresco is CACI’s individual level, financial services segmentation, built by combining IPSOS’s Financial Research Survey and CACI’s own wealth of data on the UK population.
It divides the UK population into discreet segments based on lifestage and affluence, providing a universal vocabulary with which to describe your customers, prospects and the market.
The newly rebuilt Fresco 2020 has been updated to reflect changes in consumer behaviour such as use of digital channels as well as new financial products now available.
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