ADAPTING AND REFOCUSING WITH CONFIDENCE

The global pandemic has shown how significantly and rapidly the world can change, affecting everyday lives and work across the globe in previously unimagined ways.

Now, on top of the usual pressures to deliver effective marketing and ROI in an always competitive world, marketers must navigate huge uncertainties and shifts in behaviour, economies and markets.

Data science is in the spotlight, because it’s the key to understanding, predicting and responding rapidly to the unforeseen factors that affect your customers.

Is your marketing data science insight up to the job? Do you have the skills and technology to adapt and intensify your analytics, reporting and predictions? Have you considered how your approach may need to change?

In this paper, we highlight four key areas where marketers need to look differently at data science:

We’ll cover:

• Speed & Agility
• Data over Instincts
• Marketing Spend and ROI
• More Sophisticated Data Science