Succeeding with Customer Data Platforms
In recent years, Customer Data Platforms have shot up the hype curve of marketing technology but what is a CDP and how can your business benefit from one?
The proliferation of marketing technology and tools now available has made finding the right fit more difficult.
In this ebook let us demystify the CDP so that you can make the right choice for your organisation!
- The core functions of a Customer Data Platform and how to drive value from CDPs by harnessing their full capabilities
- How CDPs can bring your digital marketing stack together to put you in control of your data and make marketers independent from IT
- The considerations you should take before investing in a CDP
- How CDPs can be used to improve customer personalisation throughout the omnichannel experience in real time